![]() ![]() Mario Kart: Koopa’s Challenge is an AR ride based on the Mario Kart franchise, in which guests will have the chance to race against an opposing car to bring home the trophy. Image from: Universal Studios Japan Mario Kart: Koopa’s Challenge In particular, I will focus on two main components of the theme park that have been highly advertised, the main ride Mario Kart: Koopa’s Challenge and the Power-Up Bands used for interactive activities around the land. In this blog post, I’m going to explore the design challenges of Super Nintendo World in its unique approach to taking on a video game franchise in a themed entertainment experience. They are two very different experiences, and the design of each needs to adapt to what can and can’t be done well in that particular medium. A lot of the Super Nintendo World’s interactivity seems to be “gamified” in some way or another, and that might not always be for the best.Īudiences of video games and theme parks have different expectations. And from what I’ve seen, I’m concerned that there may be too much emphasis on the “game” part and not so much on the “park”. And given Universal Studios’ recent reputation of cutting-edge theme park technology and innovations (in particular with The Wizarding World of Harry Potter), I have no doubt that it is going to be a really cool place to visit.īut, this is a video game theme park. ![]() ![]() ![]() I only know what’s been revealed to the public about Super Nintendo World so far. ![]()
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